Internationalization strategy and activities of Bentley in China Dissertation

Internationalization strategy and activities of Bentley in China - Dissertation Example Recently, there is a significant change in the Chinese governments’ treatment on foreign investors. In case Bentley Motors would eventually decide to expand its production line in Western China, this study highly recommends that the company should enter into joint venture agreement with a local partner. Table of Contents Executive Summary.................................................................................................................. 2 Table of Contents ..................................................................................................................... 3 1. Introduction .................................................................................................................. 6 1.1 Purpose of the Research Study ...................................................................... 6 1.2 Background of the Title Selection ................................................................ 6 1.3 Scope and Limitations ......................... .......................................................... ... .................. 10 2. Literature Review ........................................................................................................ 11 2.1 Socio-Economic Background of China ........................................................ 11 2.2 Automobile Industry Analysis in China ....................................................... 13 2.2.1 Market Structure ........................................................................ 14 2.2.2 Porter’s Five Forces Model Analysis ......................................... 15 2.2.2.1 Rivalry among Existing Firms .............................. 15 2.2.2.2 Potential Threats of New Entrants ........................ 16 2.2.2.3 Threats for Product Substitution ........................... 16 2.2.2.4 Bargaining Power of Suppliers ............................. 16 2.2.2.5 Bargaining Power of Buyers ................................. 17 2.2.3 PESTLE Analysis ....................................................................... 17 2 .2.3.1 Political Issues ....................................................... 17 2.2.3.2 Economic Issues .................................................... 18 2.2.3.3 Social Issues .......................................................... 19 2.2.3.4 Technological Issues ............................................. 19 2.2.3.5 Legal Issues ........................................................... 20 2.2.3.6 Environmental Issues ............................................. 20 2.3 Advantages and Disadvantages of Entering the Market of China ............... 20 2.4 Marketing Channel Management of Bentley Motors .................................. 21 2.4.1 STP Model Analysis .................................................................. 21 2.4.1.1 Segmentation