Cruise industry in India Essay Example | Topics and Well Written Essays - 1000 words

Cruise industry in India - Essay Example the stars. SIMPLICITY: Planning a cruise is simple; you're on board, nearly all expenses are pre- paid so vacation becomes hassle-free. FAMILY : Ideal for family vacation. PAMPERING. Regardless of your budget, all cruise lines pamper their guests with first- class service around the clock. SATISFACTION : It's a fact that cruises have a higher percentage of satisfied customers than any other vacation experience The cruise industry is the most exciting and fastest growing segment of the travel industry throughout the world today. The cruise market is strong throughout the world and particularly in the USA and UK. Currently, the Caribbean holds almost 67% of the market share in the total global cruise industry whilst the Far East (Asian Region) holds only 2%. The cruise companies targeting Indian customers feel that the cruise market segment in India is now coming of age. Not yet into the number game in terms of passengers, cruise liners have demarcated their market segments and clientele. Realising the competition and the objective, these companies have set their targets towards capturing the vast potential.The Indian travel industry can be virtually described as a melting pot of possibilities. India with its vast beautiful coastline and long historical and cultural traditions, theatre and performing art can be developed as a popular tourist destination for cruise tourism. The emerging trends like the rise in the standard of living, Modern lifestyle, enhanced economic standards, competitive work culture and the revelation of internet based technology in tourism and travel has made the planning vacation easier. Indian information technology... Indian information technology prowess lead to more economic stability and young and highly paid generation are looking for some unique experience. Cruise as depicted above have every component which gives a wonderful experience in a isolated ambience with first class facilities. The base price for a cruise from a short haul has suddenly opened up this segment to a seemingly infinite market. Eying this potential, cruise liners globally have drawing special strategies for the Indian market. Cruise companies are offering designer packages for their target audience. The promotional and marketing strategies are meticulously designed to suit the Indian consumer. Although the cruise liners had made their entry in the Indian market a few years ago, the operators are optimistic about the growth. The growth would be possible only by creating awareness about the entire experience of cruising as they realize that as a product, cruising is fairly new to the Indian travelers. The level of awarenes s with regards to cruising as a vacation option has increased considerably over the last few years. Cruising was considered to be either for the retired and the elderly or the rich and famous. Now-a-days honeymooners, entrepreneurs, senior corporate executives, adventure traffic and families are all part of clientele.